The Stüssy Summer 2018 collection conjures up feelings of a very important time in American history, when discontent started to transform into the creative energy that shaped modern subcultures. It references a time when people had chosen to forgo traditional thinking to instead embrace a more open minded approach to innovating our future. In many ways this collection pays tribute to the psychedelia and re-worked military garb of that time, but on a deeper level, it speaks to revolutionary techniques people began using to make clothes feel personal to them. New Dying techniques, complex patterning, intricate stitching and bold print jobs are just a few of the striking qualities that would catch your eye upon surveying this diverse lineup of garments. We’re breaking new ground and even breaking away from tradition in certain instances.

The first delivery of our Summer ’18 collection is available now in chapter stores and on Stussy.com. 

Photography by Fahim Kassam
Styling by Annina Mislin